During the current reign of everything digital, a lot of people argue whether digital art is real art, while others believe it has already started to replace it.
Art on its own is still defined in different ways by different people, but if we accept its most common interpretation, art is someone producing something that is designed to evoke strong emotions, insight change in our ways of thinking, or simply to be beautiful to experience. If digital art causes such an experience, then it is inarguably a form of art.
Typically, art tends to reflect its host culture, and in our culture today technology is more prominent than ever before; looking at artists from the past, they were attentive to developments, and reflected the changing times in their art. Without a doubt, the impact of digital technology has transformed human expressions and artists are conveying this transformation using computer tools as a medium. Computers don’t do the work for them and it takes just as much dedication, talent and skill to become proficient with it, as do other mediums. But can we state that digital art is really replacing traditional art?
Let’s look at few areas where digital art comes in more useful than traditional art:
Book Cover Designs – When publishing eBooks online, writers are able to make their own covers using artwork and tools that they have available, or alternatively hire a graphic designer to do it for them. Freelancers for hire can be quicker and more affordable than seeking a traditional artist to draw a project. Well-established platforms like fiverr.com and peopleperhour.com offer cover design graphics from 5$ and can have them ready on the next day.
Advertising – Again on its own, advertising may not be any form of art, but it is certainly one of the most artful businesses out there. Modern creative industries of entertainment and advertising make large use of digital technologies, especially in the field of visual effects. While the difference between a graphic designer and a digital artist is quite thin and often creatives are capable of doing both, what unites them is the digital skills required.
Digital Magazines – With many print newspapapers and magazines closing down, including big names like The Independent and FHM, digital magazines, while most of them still fighting for their recognition and revenue, have their chance to stand out. Just like the e-books, digital magazines are easily accessible for people on the go, on tablets and phones. Since pictures-filled content is also having its blooming moment, a lot of the digital magazines are letters-free and only publish photography or art, which gives a great chance for exposure to digital artists to showcase their work.
Digital art might be on its way of taking over traditional art in new businesses, but when it comes to fully replacing it and making us forget and never crave for more tradition in our lives, it just isn’t meant to do so. Each is there to feed off the other.