Hotels Get Creative With More Digital Art Display

Staying in a hotel could feel like spending the night in an art museum and hoteliers are taking up on the digital art trend.

Back in 2009, the New York Times wrote an article on how installing art in the most unexpected of ways challenges guests to think more deeply about their experience at a hotel. Today, there are tech applications in the hotel sector designed to improve service, with texts that let guests know when their room is ready or apps that provide key-less entry to your room via cellphone. Others combine function with fun: robots that deliver towels or room service that can be ordered by emoji text.

Technology can also help hotels gather data on what their guests require, and use that information to improve the hotel experience by anticipating customer needs. The art selected in hotels has to follow the example of meeting the customer’s needs and digital art can do that by providing flexibility of making sales by allowing a variety of materials and printing options as well as accommodating more custom requests.

Here are few hotels taking the digital age revolution seriously:

San Francisco based Greystone Hotels announced the completed installation of their first digital art gallery in the lobby of the Empress Hotel in La Jolla, CA last year. “SmArtGallery” features four HD digital art screens installed and curated on a monthly basis by Daylighted, a San Francisco based art consultancy company. The Empress SmArtGallery features three 50” HD portrait screens and one 55” HD landscape screen.

Image Courtesy of Greystone Hotel

Image Courtesy of Greystone Hotel

The Art, an independent hotel in Denver also has its focus on contemporary art with the installation of 22,000 LED lights at the entrance. The hotel’s general manager, David Bodette expects the hotel’s commitment to local art to grow in the future.

At Paris’s Le Royal Monceau, which once exhibited Jeff Koons’s “Balloon Venus” sculpture, general manager Serge Ethuin says that guests often have a love-hate relationship with the hotel’s edgy approach to art, however he stays optimistic: “But we like to take that risk—we are really trying to sell emotion, and the art contributes to the emotional experience.”

Image Courtesy of Le Royal Monceau

Image Courtesy of Le Royal Monceau

But does art make a difference to hotel guests?

Traveling often means navigating through flight delays, security checkpoints, overcrowded planes, lost luggage and unfamiliar streets. Does that leave any room for appreciating art?

Nick Winter, a frequent travellerer said for CNN Travel: “When I do find myself staying somewhere with a thought-provoking painting or installation, it stops me in my tracks. I wouldn’t choose a hotel for the art, but I would certainly remember my stay if the art was amazing.”

The hospitality industry momentum around digital on-property options will surely speed up and evolve the nature of business and travelling, challenging digital investments to deliver value and profitability.

How Innovation Shapes The Art World Today

The interplay between technology and the creative arts has begun to result in completely new forms of expression and media.This innovation comes from linking beauty to engineering, humanity, technology, and storytelling.

People are always attracted to new things, may it be a new phone, new invention, new national budget, new clothes, new books, new movies, new sporting events, new holiday destinations and so on. It’s not only about art and photography anymore. It’s about innovation more than ever and creatives from all over the world are looking into different ways of implementing something original to their products of work.

Art collectors from all over the world, or simply art lovers that are looking to buy art want to see something original, something that has never been done before even in cases when they don’t even know what they want exactly, but they are tired of the same old conventional perceptions of art.

Art innovation is nothing new if we simply take into account Pablo Picasso and Georges Braque who, among others incorporated mixed materials to draw masterpieces in form of paper collage. This made way to popular digital collage of the current form. Let’s look at how art is being shaped through science, technology and the media today:

Art and Science

When Einstein got stymied while working out General Relativity, he would pull out his violin and play Mozart until he could reconnect to what he called the harmony of the spheres. The same way art inspires science, science inspires art.

Artist Luke Jerram was certainly inspired by science for his project – Museum of the Moon, a new touring artwork.

Image by

Measuring seven metres in diameter, the inflated moon features 120dpi detailed NASA imagery of the lunar surface. At an approximate scale of 1:500,000, each centimetre of the internally lit spherical sculpture represents 5km of the moon’s surface.

Over its lifetime, the Museum of the Moon will be presented in a number of different ways both indoors and outdoors, so altering the experience and interpretation of the artwork. As it travels from place to place, it will gather new musical compositions and an ongoing collection of personal responses, stories and mythologies, as well as highlighting the latest moon science.

Find out more about the project on:

The Art of Storytelling

Current scholars such as Sanders, Birkerts, and others have made claims about technology is killing the printed world and forever changing how we even learn to communicate. A study by Booktrust revealed that ‘54% of us would rather browse the internet than read a book’ which may come as no surprise when there are now more mobile devices on the planet than people.

While the printed world may be ceasing to exist, it is still out there rather being transformed and adapted to the new age. Storytelling is now all about us and the stories we create about ourselves online are our crucial social currency and the way in which we connect with others. Our social profiles are the stories we create about ourselves and they are not just being created and told, but they are living and constantly evolving both as we tell them and as they are received.

Art Innovation in Sculpture

Based in Paris, street artist Lor-K uses urban waste to create ephemeral street sculptures — for her latest project titled ‘Eat Me’, she has transformed discarded mattresses found on the streets of her home city into wonderful food sculptures.

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By creatively manipulating the found material, she manages to turn unwanted trash into realistic, large-scale models of foods, including sushi rolls, a cupcake, a pizza slice, sandwiches and cakes.

Follow Lor-K on Instagram here:

Art and Social Media

A good example of a group of creatives working towards this type of innovation is the Stockholm-based Onehundredforty – a new company that uses Twitter to make one-of-a-kind works of art that won’t break the bank.


Just log into the startup’s website, connect with your Twitter account, and select a favourite tweet as inspiration. Onehundredforty will apply various layouts, typefaces and images—there are over 5,000 possible permutations—to create a unique giclée print complete with the artist’s handwritten signature. And in order to ensure that no two prints are alike, Onehundredforty allows each tweet to be used only once for any given design combination.

Learn more here:

Will Digital Art Replace Traditional Art?

During the current reign of everything digital, a lot of people argue whether digital art is real art, while others believe it has already started to replace it.

Art on its own is still defined in different ways by different people, but if we accept its most common interpretation, art is someone producing something that is designed to evoke strong emotions, insight change in our ways of thinking, or simply to be beautiful to experience. If digital art causes such an experience, then it is inarguably a form of art.

Typically, art tends to reflect its host culture, and in our culture today technology is more prominent than ever before; looking at artists from the past, they were attentive to developments, and reflected the changing times in their art. Without a doubt, the impact of digital technology has transformed human expressions and artists are conveying this transformation using computer tools as a medium. Computers don’t do the work for them and it takes just as much dedication, talent and skill to become proficient with it, as do other mediums. But can we state that digital art is really replacing traditional art?

Art by JR Schmidt

Art by JR Schmidt

Let’s look at few areas where digital art comes in more useful than traditional art:

  • Book Cover Designs – When publishing eBooks online, writers are able to make their own covers using artwork and tools that they have available, or alternatively hire a graphic designer to do it for them. Freelancers for hire can be quicker and more affordable than seeking a traditional artist to draw a project. Well-established platforms like and offer cover design graphics from 5$ and can have them ready on the next day.

  • Advertising – Again on its own, advertising may not be any form of art, but it is certainly one of the most artful businesses out there. Modern creative industries of entertainment and advertising make large use of digital technologies, especially in the field of visual effects. While the difference between a graphic designer and a digital artist is quite thin and often creatives are capable of doing both, what unites them is the digital skills required.

  • Digital Magazines – With many print newspapapers and magazines closing down, including big names like The Independent and FHM, digital magazines, while most of them still fighting for their recognition and revenue, have their chance to stand out. Just like the e-books, digital magazines are easily accessible for people on the go, on tablets and phones. Since pictures-filled content is also having its blooming moment, a lot of the digital magazines are letters-free and only publish photography or art, which gives a great chance for exposure to digital artists to showcase their work.

Art by Alex Andreev

Art by Alex Andreev

Digital art might be on its way of taking over traditional art in new businesses, but when it comes to fully replacing it and making us forget and never crave for more tradition in our lives, it just isn’t meant to do so. Each is there to feed off the other.

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